Complete Tire, Maintenance and Repair Services for All Cars, SUV’s & Light Trucks

Pride Auto Care’s true strengths lie in 4 important areas:

1) We’re a local, Colorado-proud ownership of four brothers who actually get along, love and respect each other and who treat our employees and customers like family. We are blessed with amazing, loyal customers who are our friends and neighbors.

Pridemore brothers owners Pride Auto Care Denver Parker Centennial Highlands Ranch

2) Working with us are truly some of the very best service people in the Front Range of Colorado. They’re veteran automotive service managers and master level technicians that are second to none in their automotive knowledge, experience and integrity. We send our techs and our service people to training throughout the year to stay abreast of the changing technologies and nuances of the automotive trade. They’re some of the best and we are hugely blessed to have them on our team and have had many of them for many years! 

3) We have the ability to repair and service virtually every car and light truck under one roof with honest, veteran teams of ASE-certified service managers and ASE Master Technicians extremely well-trained in the latest automotive technologies w/in-house mentoring and third party tech training. And versus the dealerships we are usually significantly less expensive and competitive with the major national chains.

4) And finally our reputation and attention to customer care is honestly second to none, exceeding peoples’ expectations daily with service and value. It has been the essence of our 30+ year reputation. We are a true dealership alternative, one-stop, full service tire and automotive service center that focuses on top-quality repairs, excellent value and making happy customers. Our daily focus is to be #1 in our customers’ minds and to this day their referrals are by and far away our best “advertising” for our three Pride locations (and now for our 4th shop specializing in transmissions).

Voted “Best of the Best” and on the Denver A-List

Pride Auto Care has maintained that competitive edge for superior service and value for many years.

We are excited now to see our second and third generation of drivers and car owners since our original shops were built in the late 1980’s. We have served the south Denver metro areas for over 30 years with happy, loyal customers and the best service around.

The bottom line and the key to our success, over nearly 3 decades, is our great people, our family and our friends, and the communities that we are a part of. We have incredible wives who have supported us, through the good and the tough times, unconditionally. We are blessed.

Core Values

Servant Leadership – A Servant Leader puts the needs of others first, helps individuals develop and optimize performance, is willing to learn from others, and forsakes personal advancement and rewards. Servant leaders concentrate on performance planning, day-to-day coaching, & helping people achieve.

Integrity – Integrity is the practice of being honest and showing a consistent and uncompromising adherence to strong moral and ethical principles and values.

Empowerment – the process of becoming stronger and more confident, especially in controlling one’s life & in your own abilities.

Innovation – A new method, idea, product, etc. Business Innovation is merely when an organisation introduces new processes, services, or products to affect positive change for their customers & business strategy.

Family & Community – All members are unique, each contributing different qualities, and are bound by love and caring. Individuals that strive to be involved with the intent to make their town, city, or state a better place by volunteering, donating, & building positive interactions.